When it comes to any aspect of marketing, there is no one size fits all – which is why we customize each of our SEO programs to fit a client’s goals, budgets, needs and more. Why is this important? With 97% of consumers utilizing search when finding a business or products, SEO becomes a must for any digital marketing plan.

While there are many nuances to SEO, the easiest way to boil down the makings of a valuable SEO program is through the building of relevancy and the building of authority.

Building Relevancy Through On-Page Content

With a proper on-page SEO strategy, your business will achieve two goals – growing your reputation of an expert in your field and providing Google with the content needed to understand the services/products your business provides. This all starts with a deep dive into keyword data and trends around your niche to ensure the proper targeting utilizing keywords consumers are actually using.

Building Authority Through Off Page Linking Building & Local Citations

Once you’ve established the services you provide, where you provide those services and/or the products you sell, how do you set yourself apart from those providing the same services or products? By building your authority with Google through the inclusion of your business on other Google trusted sites. By placing a link back to your business on Google trusted sites, your site receives some of that authority. The more links you have placed across Google trusted sites, the more authority you gain and the higher you rank for your products and services.